How we generated €10k revenue in just a month, starting with only an idea.

We took Peppermeid from a straightforward idea to a practical safety brand ready for the market. Our focus was on building a product line that people could rely on without overcomplicating things.

Scroll to explore

About the project

When we started working on Peppermeid, the mission was clear. Create a legal and effective personal safety solution that felt honest and dependable. We stepped in early to bring structure, direction, and a steady hand. Our background helped the project stay grounded in proven approaches rather than trial and error.

We handled everything from sourcing to brand identity. We evaluated packaging, set up quality checks, and negotiated with suppliers. We also shaped the ecommerce flow, refined the core message, and built a consistent brand presence that aligned with the traditional values of straightforward self defense tools. No gimmicks. Just solid choices aimed at long lasting impact.

Go to the website

Challenge

The biggest challenge was entering a competitive space without leaning on fear based marketing. We chose a clear and honest tone that respected the customer. This helped position Peppermeid as a trustworthy alternative to questionable spray products. That straightforward approach built credibility and drew in buyers who wanted something simple and effective.

After launch, we continued guiding the growth of Peppermeid. We strengthened the advertising strategy, supported the introduction of the shrill alarm, and improved the online funnel for better conversions. We kept the brand moving forward while holding on to its original purpose: practical safety products built with integrity.