Leads & pipeline on your terms
Stages, filters and a daily overview that fit your sales process, not that of an average SaaS customer.
A custom CRM built around you.
With HubSpot, you bend to the software. Not with us. We build a CRM that moves with your processes, faster and cheaper than a traditional agency.
- Built around your process
- AI-native development
- Live in 8 to 10 weeks
The team behind your CRM
How we work.
Building a custom CRM requires different specialists at different stages: a senior backend developer for the architecture, a product designer for the pipeline flows, an AI engineer for the integration layer. We pull exactly the right people from our network per phase, while one senior stays accountable throughout. No fixed project team that swaps mid-build, no contact points you have to bring up to speed every time.
Where the network comes from
UniversitiesWhere we find top talent
Startup hubsWhere we know product people
CommunitiesWhere freelancers gather
DatagroveHerengracht, Amsterdam
Herengracht, Amsterdam
Our office on the Herengracht
The fixed senior core of the network. Where we think along, build, and run weekly demos with your team.
What we integrate every day
The problem
Generic CRMs no longer fit.
HubSpot and Salesforce were built for a different era. Here are four ways that holds your team back, and how a custom CRM turns it around.
You adapt to the software
With every generic CRM you eventually hear: that's just how HubSpot works. Your process gets flattened to whatever the package happens to allow.
The software adapts to you
We build around how your team works, with weekly demos where your feedback lands in the system the same week. The system follows your process, not the other way around.
You pay for what you don't use
Standard licences are packed with modules and reports your team never touches, with a per-user fee that bills every month whether you use it or not.
You only pay for what you use
Only the modules, fields and reports your team actually uses. Built once instead of endless per-user licences, with room to expand the moment it makes sense.
Integrations break and cost extra
Connections with email, ERP or inventory cost extra in HubSpot and break on every update. Endless middleware and stray Zapier flows to tie it all together.
Integrations are part of the design
Connections are in the design from day one, with webhooks and an open API as standard. No bolted-on middleware, no connections that break on an update.
The AI is generic, not yours
AI and automation are standard in SaaS, but built for the average company. Not for your client work, your data, your strategy.
An AI layer tuned to your process
An AI layer built with AI-native development, tuned to your data and process: draft emails, summaries and insights that actually fit your work.
The solution
A CRM built around your workflow.
No tiered packages, no forced add-ons. Only what your team actually uses.
Deals & automations
Automatic follow-ups, tasks and notifications. Optionally an AI layer that drafts emails and summarises calls.
Custom fields & workflows
We model your customer data, reporting and roles. No fixed fields you have to work around.
Integrations by design
Connections with email, calendar, ERP or inventory are part of the system itself. Webhooks and an open API as standard.
Most recent work
A custom platform for Nodefy.
We built Nodefy a complete custom platform: every API, integration and workflow they needed, without the boundaries of an off-the-shelf CRM. With an AI layer they keep building their strategy on.
Platform - AI tooling
Nodefy
Challenge
Nodefy kept hitting the limits of existing CRMs and SaaS tools. Their process required custom API integrations, custom data models and an AI layer tuned to their client work, exactly the parts where off-the-shelf packages are locked down.
Approach
Over 12 weeks we built a complete custom platform with every integration they needed, a dedicated data warehouse and an AI layer that gives the team plain-language access to their data. No fixed modules, no workarounds, only what their process requires.
Outcome
A platform that fits exactly how Nodefy works, without bending their strategy to what a CRM allows. The AI layer is a foundation they keep building on, not a fixed package holding them back.
Scope
Data warehouseAI layerDashboard
12 weeks
Project time
The team
AI-Native Developers.
Not every project needs the same people. You work with a small team of specialists that flexes based on the project. That way we can scale up and down while keeping quality high. The architectural responsibility always stays with the same senior developer, and through our network we bring in exactly the right people where needed.
Talent that grows with the company in practice.
Specialists who bring the right skills per project.
Self-reliant, involved and sharp on results.
Strong work on a tighter budget.
About Datagrove
An agency that embraces AI.
Datagrove builds custom CRMs, platforms and internal tooling for teams that have outgrown standard SaaS, with the speed of AI tools and the discipline of senior developers. Around a fixed senior core sits a network of experienced developers that flexes per project, so every phase is staffed by the right people.
A development and engineering agency on the Herengracht in Amsterdam. We build websites, platforms, mobile apps and custom CRMs with senior developers and AI as the accelerator. For SMBs and startups that want to ship fast and well without paying traditional agency rates.
Schedule a call
Ready for a CRM
that fits your process?
30 minutes via Google Meet. You tell us where HubSpot or your current tool gets in the way, we tell you honestly whether a custom CRM adds value here.