DATAGROVE
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A custom CRM built around you.

With HubSpot, you bend to the software. Not with us. We build a CRM that moves with your processes, faster and cheaper than a traditional agency.

  • Built around your process
  • AI-native development
  • Live in 8 to 10 weeks

What we integrate every day

HubSpot
Salesforce
Postgres
Zoho
Monday
BigQuery
Microsoft Dynamics
Notion
Claude
Airtable
HubSpot
Salesforce
Postgres
Zoho
Monday
BigQuery
Microsoft Dynamics
Notion
Claude
Airtable
Google Sheets
Stripe
Excel
Mailchimp
Resend
Intercom
Zapier
Make
Slack
Gmail
Google Sheets
Stripe
Excel
Mailchimp
Resend
Intercom
Zapier
Make
Slack
Gmail

Generic CRMs no longer fit.

HubSpot and Salesforce were built for a different era. Here are four ways that holds your team back, and how a custom CRM turns it around.

  • You adapt to the software

    With every generic CRM you eventually hear: that's just how HubSpot works. Your process gets flattened to whatever the package happens to allow.

    The software adapts to you

    We build around how your team works, with weekly demos where your feedback lands in the system the same week. The system follows your process, not the other way around.

  • You pay for what you don't use

    Standard licences are packed with modules and reports your team never touches, with a per-user fee that bills every month whether you use it or not.

    You only pay for what you use

    Only the modules, fields and reports your team actually uses. Built once instead of endless per-user licences, with room to expand the moment it makes sense.

  • Integrations break and cost extra

    Connections with email, ERP or inventory cost extra in HubSpot and break on every update. Endless middleware and stray Zapier flows to tie it all together.

    Integrations are part of the design

    Connections are in the design from day one, with webhooks and an open API as standard. No bolted-on middleware, no connections that break on an update.

  • The AI is generic, not yours

    AI and automation are standard in SaaS, but built for the average company. Not for your client work, your data, your strategy.

    An AI layer tuned to your process

    An AI layer built with AI-native development, tuned to your data and process: draft emails, summaries and insights that actually fit your work.

A CRM built around your workflow.

No tiered packages, no forced add-ons. Only what your team actually uses.

  • Leads & pipeline on your terms

    Stages, filters and a daily overview that fit your sales process, not that of an average SaaS customer.

  • Deals & automations

    Automatic follow-ups, tasks and notifications. Optionally an AI layer that drafts emails and summarises calls.

  • Custom fields & workflows

    We model your customer data, reporting and roles. No fixed fields you have to work around.

  • Integrations by design

    Connections with email, calendar, ERP or inventory are part of the system itself. Webhooks and an open API as standard.

A custom platform for Nodefy.

We built Nodefy a complete custom platform: every API, integration and workflow they needed, without the boundaries of an off-the-shelf CRM. With an AI layer they keep building their strategy on.

Nodefy

Platform, AI tooling

Nodefy

12 weeks
Project time
In production
Delivered

Challenge

Nodefy kept hitting the limits of existing CRMs and SaaS tools. Their process required custom API integrations, custom data models and an AI layer tuned to their client work, exactly the parts where off-the-shelf packages are locked down.

Approach

Over 12 weeks we built a complete custom platform with every integration they needed, a dedicated data warehouse and an AI layer that gives the team plain-language access to their data. No fixed modules, no workarounds, only what their process requires.

Outcome

A platform that fits exactly how Nodefy works, without bending their strategy to what a CRM allows. The AI layer is a foundation they keep building on, not a fixed package holding them back.

Scope

  • Data warehouse
  • AI layer
  • Dashboard
Get in touch

The team.

We think along on what you want to achieve, and we build it too. Everyone on the team has their own discipline and expertise, and we bring those together per project. You talk directly to the people doing the work.

More about the team
Sion Coolwijk

Sion Coolwijk

Founder, builder & architect

Evan Gelders

Evan Gelders

Strategy & culture

Edwin Knoop

Edwin Knoop

Business development partner

Tommy Mars

Tommy Mars

Business development partner

An agency that embraces AI.

Datagrove builds custom CRMs, platforms and internal tooling for teams that have outgrown standard SaaS, with the speed of AI tools and the discipline of senior developers. With one team for product, strategy and implementation, from first sketch to go-live.

Sion Coolwijk presenting during an event at the Datagrove office

What clients often ask about CRMs.

Don't see your question? Send a message.

It depends on the project. The price comes down mostly to the complexity, the number of integrations and the functionality you need. In a first call we scope it out together, then you get a quote tailored to your case. Always without monthly per-user SaaS fees and without surprises down the line.

Ready for a CRM that fits your process?

You tell us where HubSpot or your current tool gets in the way, we tell you honestly whether a custom CRM adds value here.

Contact us